Originally sent as hidden attachments, they can fail quickly, breaking or becoming actual email attachments in replies and forwards.īecause linked images maintain access to their links, they hold more stable than embedded images.įor a complete list of email clients that support linked and embedded images, check out this resource. Linked images are space savers, and most email clients accept them.Įmbedded images don’t link to external images but are part of emails themselves. Basically, these images are downloaded to a recipient’s email every time the email is viewed. Linked images access an image URL on a public server, typically on your own website. Each has its pros and cons, but linked images have proven to be the more successful of the two. Images can be added to your email signatures as linked or embedded images. When re-tested, the company’s logo appeared sharper than any other variation. CLEAN EMAIL SIGNATURES CODEWe sized the image appropriately and used our email development expertise to code an email signature that would be more widely accepted by various email clients. Turns out, although the PNG should display sharply for web, Outlook was misinterpreting the image resolution. Even though they’d saved a high-resolution PNG, the logo image - once pasted into Outlook email - appeared fuzzy around the edges. Recently, we were asked to help with a new email signature that showcased a company’s rebranded logo. While copying an email signature design from Microsoft Word may be convenient and display well for some recipients - especially colleagues who share a font library - it can cause other issues, like blurry or broken images and lost styling. Resolving blurry images in email signatures We understand the nuances of email marketing, and we know what it takes to make your email signature the best it can be.īelow are a few solutions to dealing with images in email signatures. We’ve designed and coded hundreds of emails with all sorts of email signature needs. Sometimes, it just doesn’t make sense.īefore you wave your white flag, give us a chance to help. And the Gmail mobile app on an iPhone 6 can display differently than Gmail opened in Firefox on desktop. Gmail will underline your links and turn them bright blue, even if you tell it not to. Outlook is especially notorious for this.īut each email client has its own rendering quirks. Some email platforms, or email clients, ignore CSS styling entirely, meaning that whatever beautiful arrangement you may have been able to create in your web browser just won’t come through the way it should over email. Essentially, a website respects the CSS styling applied to it. You may wonder why it’s possible to display brand images and fonts on company websites but not in “simple” email signatures. So why does it have to be so complicated? Email client quirks We get the importance of putting your best foot forward with a clean email signature. Imagine your email signature as a digital business card, and it suddenly holds a little more weight than a pixelated signoff. Whatever it is, it’s usually not something warm and fuzzy. And what does an improperly displayed email signature communicate? Maybe nothing, maybe confusion, maybe disenchantment. What is going on?!Īfter receiving another PLEASE HELP plea from a client for email signature woes, we decided we’d share some insights for taming your email signature.įor some, email correspondence is the first touchpoint with a customer or client. And in some inboxes, the logo isn’t displaying at all. The font you picked changes to a suboptimal default. Tweak this, tweak that, get it approved, and you’re ready to roll out this branded signature to your entire team.īut in email tests, the logo is blurry. You open a Word document, pick fonts and colors, and drag and drop a JPG of your logo below your name and title. You’re working on your company’s new email signature and want to place your logo in it. Getting your email signature right when email platforms get it so wrong
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